hard sell

by A. Makkai, M.T. Boatner, J.E. Gates

[hard sell] {n.}, {informal} A kind of salesmanship characterized by great vigor, aggressive persuasion, and great eagerness on the part of the person selling something; opposed to "soft sell".

* /Your hard sell turns off a lot of people; try the soft sell for a change, won't you?/

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	{informal} ¹⁴⁰¹ {n.} ⁹¹²

Source: A Dictionary of American Idioms

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