lose face

lose face  {v.}
To be embarrassed or shamed by an error or failure; lose dignity, influence or reputation; lose self-respect or the confidence of others.
Many Japanese soldiers were killed in World War II because they believed that to give up or retreat would make them lose face.
John's careless work made him lose face with his employer.
The banker lost face when people found out he bet on horse races.
Categories: human dignity world {v.}