sell one on

sell one on {v. phr.}

To persuade someone to do something.

We were able to sell our wealthy uncle on the idea of having a joint family vacation in Hawaii.

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Source: A Dictionary of American Idioms

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hard sell

[hard sell] {n.}, {informal} A kind of salesmanship characterized by great vigor, aggressive persuasion, and great eagerness on the part of the person selling something; opposed to "soft sell". * […] A Dictionary of American Idioms

sell off

[sell off] {v. phr.} To liquidate one's holdings of certain set items. * /The retired professor had to sell off his rare butterfly collection to meet his health expenses./ A Dictionary of American Idioms

sell out

[sell out] {v.} 1a. To sell all of a certain thing which a store has in stock. * /In the store's January white sale the sheets and pillowcases were sold […] A Dictionary of American Idioms

sell short

[sell short] {v.} To think (a person or thing) less good or valuable than is true; underestimate. * /Don't sell the team short; the players are better than you think./ […] A Dictionary of American Idioms

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