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beat into one's head
beat into one's head {v. phr.}, {informal}
Учить повторяя снова и снова; часто повторять; зубрить.
{literally} ~вбивать в голову.
Tom is lazy and stubborn and his lessons have to be beaten into his head.
I cannot beat it into his head that he should take off his hat in the house.
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Источник: A Dictionary of American Idioms