lay it on

lay it on или lay it on thick

также put it on thick или spread it on thick или lay it on with a trowel

 {v. phr.},  {informal}

Уговаривать кого-л. обильно используя подхалимаж; льстить.

Bob wanted to go to the movies. He laid it on thick to his mother.

Mary was caught fibbing. She sure spread it on thick.

Ср.: PUT ON (2b).